Together, we are creating a brand with soul – rooted in the traditions and nature of the Valley.
In the Machakhela Valley, surrounded by chestnut forests and ancient stone bridges, a new idea is taking shape – the “Machakhela Local Brand” (Machakhela Products).
It’s not just a logo or a label. It’s a way to show that the Valley has its own unique character, products, people, and stories worth discovering.
The brand is being developed thanks to the joint efforts of the people of Machakhela, the Black Sea Eco Academy, the EkoRozwój Foundation from Poland, and partners from protected areas. Together, we work to highlight and promote what is authentic – local products, services, and events created in harmony with nature and the traditions of the Valley.
🟢 The first edition of the competition invites everyone who:
– creates local products (e.g. honey, beverages, handicrafts),
– runs agritourism, workshops, tours, or other services,
– organizes events related to culture, nature, or community life.
The Evaluation Committee will assess applications based on shared criteria such as the connection to the Valley, quality, authenticity, environmental friendliness, educational value, and local cooperation.
Only selected products, services, and events will receive the right to use the “Machakhela Local Brand” label – a symbol of quality, trust, and pride in the place they come from.
💚 Taking part in the brand also means joining a network of cooperation between local producers, supporting exchange of experience and joint initiatives promoting the Valley. Participants will also gain opportunities to promote their products and services on www.mpl.ge and in materials presenting the Machakhela Valley in Georgia and beyond.
📅 Application deadline: 14.11.2025
📍 Details, regulations, and application form available at: www.mpl.ge
This is the first step towards building a brand that will show the world the true face of Machakhela – its nature, traditions, and people. 🌾
How to apply
Before filling in the application form, please read the Regulations of the “Machakhela Local Brand”, which explain in detail the participation rules, evaluation criteria, and the procedure for granting the Label.
When completing the form, answer all questions as precisely as possible – based on your answers, the Evaluation Committee will assess whether your product, service, or event meets the Brand’s criteria (including connection with the Valley, quality, authenticity, environmental friendliness, educational value, and local cooperation).
📬 Please deliver the signed paper version of your application to:
Machakhela National Park Administration Building, Khelvachauri Municipality, Adjari Agharti Village
✉️ At the same time, a el-version by e-mail to:kartsivadze2022@yahoo.com
ℹ️ Answers to frequently asked questions, as well as document templates and detailed regulations, can be found at:
👉 www.mpl.ge
The competition for producers and service providers to participate in the local brand “Machakhela Product” is implemented within the project “Protected areas as an opportunity for local entrepreneurship. Creating equal opportunities for local entrepreneurs by supporting the community”,
which is co-financed within the framework of the Polish development cooperation of the Ministry of Foreign Affairs of the Republic of Poland.
The project is jointly implemented by Black Sea Eco Academy (Georgia) and Fundacja EkoRozwoju (Poland).
