{"id":1144,"date":"2025-10-21T11:30:23","date_gmt":"2025-10-21T11:30:23","guid":{"rendered":"https:\/\/www.mpl.ge\/?p=1144"},"modified":"2025-10-21T11:59:57","modified_gmt":"2025-10-21T11:59:57","slug":"join-the-first-edition-of-the-machakhela-local-brand-competition","status":"publish","type":"post","link":"https:\/\/www.mpl.ge\/en\/join-the-first-edition-of-the-machakhela-local-brand-competition\/","title":{"rendered":"Join the first edition of the \u201cMachakhela Local Brand\u201d competition!"},"content":{"rendered":"

Together, we are creating a brand with soul \u2013 rooted in the traditions and nature of the Valley.<\/span><\/p>\n

In the Machakhela Valley, surrounded by chestnut forests and ancient stone bridges, a new idea is taking shape \u2013 the <\/span>\u201cMachakhela Local Brand\u201d (Machakhela Products)<\/b>.<\/span>
\n<\/span>It\u2019s not just a logo or a label. It\u2019s a way to show that the Valley has its own unique character, products, people, and stories worth discovering.<\/span><\/p>\n

The brand is being developed thanks to the joint efforts of <\/span>the people of Machakhela, the Black Sea Eco Academy, the EkoRozw\u00f3j Foundation from Poland, and partners from protected areas<\/b>. Together, we work to highlight and promote what is authentic \u2013 <\/span>local products, services, and events<\/b> created in harmony with nature and the traditions of the Valley.<\/span><\/p>\n

\ud83d\udfe2 The first edition of the competition invites everyone who:<\/span>
\n<\/span> \u2013 creates local products (e.g. honey, beverages, handicrafts),<\/span>
\n<\/span> \u2013 runs agritourism, workshops, tours, or other services,<\/span>
\n<\/span> \u2013 organizes events related to culture, nature, or community life.<\/span><\/p>\n

The Evaluation Committee will assess applications based on shared criteria such as the connection to the Valley, quality, authenticity, environmental friendliness, educational value, and local cooperation.<\/span>
\n<\/span> Only selected products, services, and events will receive the right to use the <\/span>\u201cMachakhela Local Brand\u201d<\/b> label \u2013 a symbol of quality, trust, and pride in the place they come from.<\/span><\/p>\n

\ud83d\udc9a Taking part in the brand also means joining a <\/span>network of cooperation between local producers<\/b>, supporting exchange of experience and joint initiatives promoting the Valley. Participants will also gain opportunities to promote their products and services on<\/span> www.mpl.ge<\/b><\/a> and in materials presenting the Machakhela Valley in Georgia and beyond.<\/span><\/p>\n

\ud83d\udcc5 <\/span>Application deadline: 14.11.2025<\/b>
\n<\/span> \ud83d\udccd <\/span>Details, regulations, and application form available at:<\/b> www.mpl.ge<\/span><\/a><\/p>\n

This is the first step towards building a brand that will show the world the true face of Machakhela \u2013 its nature, traditions, and people. \ud83c\udf3e<\/span><\/p>\n

How to apply<\/b><\/h3>\n

Before filling in the application form, please read the <\/span>Regulations of the \u201cMachakhela Local Brand\u201d<\/b>, which explain in detail the participation rules, evaluation criteria, and the procedure for granting the Label.<\/span>
\n<\/span> When completing the form, <\/span>answer all questions as precisely as possible<\/b> \u2013 based on your answers, <\/span>the Evaluation Committee will assess whether your product, service, or event meets the Brand\u2019s criteria<\/b> (including connection with the Valley, quality, authenticity, environmental friendliness, educational value, and local cooperation).<\/span><\/p>\n

\ud83d\udcec <\/span>Please deliver the signed paper <\/b>version of your application to:<\/b>
\n<\/b>Machakhela National Park Administration Building, Khelvachauri Municipality, Adjari Agharti Village<\/span><\/p>\n

\u2709\ufe0f <\/span>At the same time, a el-version by e-mail to:<\/b>kartsivadze2022@yahoo.com<\/span><\/b><\/a><\/p>\n

\u2139\ufe0f Answers to frequently asked questions, as well as document templates and detailed regulations, can be found at:<\/span>
\n<\/span> \ud83d\udc49<\/span> www.mpl.ge<\/span><\/a><\/p>\n

The competition for producers and service providers to participate in the local brand <\/span>\u201cMachakhela Product\u201d<\/b> is implemented within the project <\/span>\u201cProtected areas as an opportunity for local entrepreneurship. Creating equal opportunities for local entrepreneurs by supporting the community\u201d<\/b>,<\/span>
\n<\/span> which is co-financed within the framework of the Polish development cooperation of the Ministry of Foreign Affairs of the Republic of Poland.<\/span><\/p>\n

The project is jointly implemented by <\/span>Black Sea Eco Academy<\/b><\/a> (Georgia) and <\/span>Fundacja EkoRozwoju<\/b><\/a> (Poland).<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Together, we are creating a brand with soul \u2013 rooted in the traditions and nature of the Valley. In the Machakhela Valley, surrounded by chestnut forests and ancient stone bridges, a new idea is taking shape \u2013 the \u201cMachakhela Local Brand\u201d (Machakhela Products). It\u2019s not just a logo or a label. It\u2019s a way to […]<\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-information-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":5,"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"predecessor-version":[{"id":1161,"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/posts\/1144\/revisions\/1161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mpl.ge\/en\/wp-json\/wp\/v2\/tags?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}